AB976 would “monetize” prisons, add logos to guard uniforms
Sam Gallagher | Capitol Weakly
SACRAMENTO-Faced with the inevitability of additional prison construction, California State Assembly-Member Bill Quirk (D-Hayward) is proposing an unorthodox method of revenue generation: Leasing naming rights for new and existing prisons.
“Following the time proven model employed by stadium and arena operators, AB976 authorizes the state to auction naming rights to the highest bidder,” says Member Quirk. “The law would also authorize the placement of the winning bidder’s logo patches on CDCR uniforms and decals on official vehicles, a solid revenue source derived from NASCAR and other competitive concerns.”
Under the proposed statute, each CDCR prison and CalFire Camp would have four-year leases on “naming rights” placed up for auctions to be conducted by the State Controller’s Office. Winning individuals or corporations would then be responsible for changing existing facility signs to reflect their names and logos.
Should the winning bidder provide them, logo patches would be affixed to all of the guard’s uniforms and coats for the term of the lease–The State is required to negotiate with the guards union, the California Correctional Peace Officers Association (CCPOA), over the cost and procedure for “monetizing regulation outerwear.”
CCPOA spokesman JeVaughn Baker tells Capitol Weekly the union has no “official” position on the bill.
“It is our current policy to give the governor some breathing room when it comes to funding the correctional system,” Baker said. “If corporations are willing to pay for the right to name a prison, we have no issues with that in general.”
The Legislative Analysts Office analysis of AB976 described potential revenue as “unpredictable and possibly nil,” raising questions as to whether businesses would see value in “name recognition tied to a state prison.”
Assembly-Member Quirk responded to the report by issuing a list of 27 businesses, organizations and individuals expressing interest in the proposed auctions. Topping the list was Go-Daddy Inc., Amway International and Verizon Wireless…(Full text at Capitol Weakly)